Project Overview
Client: Wink Studio Hair Salon
Scope: Brand identity, print collateral
Role: Art Direction & Design
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards, signage, in-studio mural
Scope: Brand identity, print collateral
Role: Art Direction & Design
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards, signage, in-studio mural
The Challenge
Wink Studio was launching a new salon and needed a brand identity that reflected its upscale, modern aesthetic while appealing to a trend-conscious urban clientele. The identity needed to feel elevated, elegant, and memorable while scaling across print collateral, signage, and in-studio applications.
Wink Studio logo
Business cards with custom illustration on front
Price cards with custom illustration on front and back.
Discovery, Strategy & Design
I worked directly with the owner to define the brand direction through conversations about the salon’s vision and research into local competitors. I developed mood boards to align on a visual direction before moving into design.
The client specifically requested cherry blossom imagery, which became a key visual reference for the brand. I designed the custom logotype to stand on its own, creating a strong and timeless foundation for the identity system, while cherry blossom illustrations were introduced as a supporting brand element, bringing warmth, elegance, and personality across applications.
A palette of warm reds, pinks, and browns was developed from both cherry blossom references and hair-colour imagery, helping connect the identity to the salon’s services while maintaining a cohesive system.
Outcome
The final identity balanced a clean, modern visual system with playful femininity, resulting in a brand experience that felt warm, welcoming, elegant, and expressive across print and environmental touchpoints.
