Project Overview
Client: Wink Studio hair salon
Scope: Brand identity, print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards
Scope: Brand identity, print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards
The Challenge
Wink Studio was launching a new salon and needed a brand identity that reflected its upscale, modern aesthetic while appealing to a trend-conscious urban clientele. The brand needed to feel elevated, elegant, and memorable, with the flexibility to work across both digital and physical touchpoints.
Wink Studio logo
Business cards with custom illustration on front
Price cards with custom illustration on front and back.
Discovery & Strategy
I began with a competitive audit of salon branding to identify overused visuals and uncover whitespace opportunities. Through moodboarding, we aligned on a brand tone that balanced modern luxury with playful femininity. A key creative input was incorporating cherry blossoms into the design.
Visual Identity
The final identity features a custom logotype with delicate, high-contrast letterforms to express elegance.
A soft, neutral color palette was chosen for versatility and longevity. Red cherry blooms became a signature accent, while warm brown was used in place of black to soften the overall look and add warmth.
The brand system was intentionally minimal, allowing it to scale easily across print materials, future digital content, and signage without losing its refined character.
Outcome and Impact
The branding helped the client establish a distinctive presence in a competitive neighborhood. The visual system was praised for being “easy to use” across marketing assets and contributed to a consistent, elevated brand presence.
Reflection
This project reinforced the importance of translating personality into scalable design systems, especially in small business branding where every touchpoint matters. It also sharpened my process for balancing elegance with functional visibility across future formats like signage, packaging, and web assets.
