Project Overview
Client: Wink Studio Hair Salon
Scope: Brand identity, print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards, signage, in-studio mural
Scope: Brand identity, print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Brand Identity, Logo, custom illustration, business cards, price cards, signage, in-studio mural
The Challenge
Wink Studio was launching a new salon and needed a brand identity that reflected its upscale, modern aesthetic while appealing to a trend-conscious urban clientele. The brand needed to feel elevated, elegant, and memorable, with the flexibility to work across both digital and physical touchpoints.
Wink Studio logo
Business cards with custom illustration on front
Price cards with custom illustration on front and back.
Discovery, Strategy & Design
I conducted a competitive audit to identify opportunities to differentiate within the salon space and defined a visual direction that balanced modern luxury with playful femininity. A custom logotype, soft neutral palette, and minimal brand system established a refined foundation, while cherry blossom accents added warmth, elegance, and personality. The system was designed to scale seamlessly across print, signage, digital applications and in-studio mural.
Outcome and Impact
The branding helped Wink Studio establish a confident presence in a competitive neighbourhood. The visual system was praised for its clarity and ease of use, supporting a consistent, elevated brand experience across print, digital, and in-studio environments.
