Projects Overview
Scope: Brand implementation across multi-client marketing collateral, sales proposals, and internal communications
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables 01: Office leasing 11x17 property brochures, proposal presentation book included cover and tabs
Deliverables 02: Office leasing 11x17 division brochure
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables 01: Office leasing 11x17 property brochures, proposal presentation book included cover and tabs
Deliverables 02: Office leasing 11x17 division brochure
The Challenge
Cushman & Wakefield required consistent brand execution across multiple clients, projects, and internal teams. The work involved managing high-volume content, varied workflows, and different levels of brand familiarity while maintaining global standards and local relevance.
Office leasing: 11 x 17 print + digital property brochure - front and back with custom maps.
Office leasing: property proposal presentation book with tabs
Office Leasing Division Brochure 11x17 print + digital brochure
Strategy & Design Approach
I reviewed existing marketing materials to identify inconsistencies and opportunities for improvement, then developed a strategy to unify the brand across print, digital, and internal communications. I collaborated closely with brokers and internal teams to align on goals, timelines, and client priorities, ensuring every piece met global brand standards while addressing local needs. Deliverables emphasized clear hierarchy, readability, and high-quality imagery.
Outcome and Impact
The refreshed materials improved clarity, usability, and consistency across all projects and clients. The work strengthened Cushman & Wakefield’s global brand perception while allowing local teams to adapt content effectively. Teams reported that materials were easier to use and apply, creating a more professional and cohesive client experience.
