Projects Overview
Scope: Brand implementation across various marketing collateral, sales documents, and internal communications
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables 01: Office Leasing 11x17 Brochures, Proposal presentation book included cover and tabs
Deliverables 02: Office Leasing 11x17 Division Brochure
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables 01: Office Leasing 11x17 Brochures, Proposal presentation book included cover and tabs
Deliverables 02: Office Leasing 11x17 Division Brochure
The Challenge
To ensure brand alignment while tailoring the work to local audiences and use cases, including broker proposals, internal documents, and client-facing collateral.
The work required managing high volumes of content and collaborating with multiple internal teams, each with different needs and levels of brand familiarity.
Office leasing: 11 x 17 print brochure - front and back with custom maps.
Office leasing: proposal presentation book with tabs
Office Leasing Division Brochure 11x17 print brochure
Discovery & Strategy
Developed a strategy to unify visual identity across print, web, and internal communications using existing style guide.
Reviewed existing marketing collateral to identify inconsistencies and opportunities for improvement.
Coordinated with brokers to understand internal workflow, campaign goals, timelines, and client priorities.
Design Direction
Conceptualized, designed and developed every design piece from print to email into alignment with Cushman & Wakefield’s global brand standards.
Designed property brochures, postcards, and fact sheets using clear hierarchy and high-quality imagery.
Created targeted direct mail campaigns with attention-grabbing layouts and concise messaging.
Outcome and Impact
Improved usability and consistency in client-facing materials.
Strengthened global brand perception while allowing local flexibility.
