Project Overview
Client: Tonko Reality Advisors
Scope: Custom marketing and presentation design using client-specific branding
Company: Cushman & Wakefield Ltd.
Role: Senior Designer | Brand Systems Specialist
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables: 11x17 Brochure, 6 postcard series and 5 email marketing series
Scope: Custom marketing and presentation design using client-specific branding
Company: Cushman & Wakefield Ltd.
Role: Senior Designer | Brand Systems Specialist
Tools: InDesign, Illustrator, Photoshop, Acrobat
Deliverables: 11x17 Brochure, 6 postcard series and 5 email marketing series
The Challenge
Cushman & Wakefield works with a portfolio of premium corporate and investment clients, each with its own established brand identity. My challenge was to design custom marketing materials, proposals, and property packages that seamlessly integrated the client’s branding while maintaining Cushman & Wakefield’s high production and quality standards.
The challenge was to strike the right balance, ensuring each piece felt completely on-brand for the client while still delivering the professionalism and polish associated with Cushman & Wakefield.
Willingdon Park Office Lease Buildings: 11x17 print brochure with custom maps
6 postcard series
5 email marketing series
Approach and Strategy
Reviewed the client’s brand guidelines, visual language, and tone of voice
Adapted typography, color palettes, and imagery to match the client’s style while keeping layouts functional and engaging
Built layouts to show client-specific design elements and content
Design Direction
Custom proposals and property marketing brochures with client-specific typography, custom illustration maps and photography treatments
Each deliverable required precision in formatting, typography hierarchy, and print or digital preparation. I also created reusable templates for internal teams to speed up production while preserving the tailored look for each client.
Collaboration and Process
I worked closely with the broker and clients to ensure every piece aligned with the intended audience.
This collaborative approach built trust with both internal and external stakeholders.
Outcome and Impact
Established a strong, recognizable brand identity that differentiated Tonko in a crowded marketplace.
Delivered print and digital materials that supported client acquisition and retention.
Built flexible templates, allowing to produce consistent, on-brand communications.
Elevated perceived value of the firm, positioning it as a modern, professional leader in real estate advising.
