Project Overview
Client: Tonko Reality Advisors
Scope: Custom marketing material
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat, Mailchimp
Deliverables: 11x17 Brochure, magazine ads, signage, 6 postcard series and 5 email marketing series
Scope: Custom marketing material
Company: Cushman & Wakefield Ltd.
Role: Senior Graphic Designer
Tools: InDesign, Illustrator, Photoshop, Acrobat, Mailchimp
Deliverables: 11x17 Brochure, magazine ads, signage, 6 postcard series and 5 email marketing series
The Challenge
Cushman & Wakefield works with a portfolio of premium corporate and investment clients, each with creating its own established brand identity. My challenge was to design custom marketing material that seamlessly integrated the client’s brand vision while maintaining Cushman & Wakefield’s high production and quality standards.
The challenge was to strike the right balance, ensuring each piece felt completely on-brand for the client while still delivering the professionalism and polish associated with Cushman & Wakefield.
Willingdon Park Office Lease Buildings: 11x17 print brochure with custom maps
6 postcard series
5 email marketing series
Approach and Strategy
Built marketing material to show client-specific design elements such as logo, photos and content.
Make marketing templates easy to change since leasing office space availability was always changing.
Make marketing templates easy to change since leasing office space availability was always changing.
Design Direction
Custom marketing brochures with new colour palette, typography, floor plans, custom illustration maps and photography treatments.
Each deliverable required print or digital reusable templates for internal teams to speed up production while preserving the tailored look for the client.
Outcome and Impact
Established a strong, recognizable brand identity that differentiated in a crowded marketplace.
Delivered print and digital marketing materials that supported client's logo, photos and content.
Built flexible templates, allowing to produce quick, consistent, on-brand communications as leasing office space was in high demand.
Elevated perceived value of the firm, positioning it as a modern, professional leader in real estate advising.
