Project Overview
Client: Harsco Environmental
Product: CrossOver Turf Products
Scope: Website design
Company: Adfarm
Role: Lead Visual Designer
Tools: Adobe XD, Illustrator, Photoshop, WordPress
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
Product: CrossOver Turf Products
Scope: Website design
Company: Adfarm
Role: Lead Visual Designer
Tools: Adobe XD, Illustrator, Photoshop, WordPress
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
The Challenge
CrossOver is a durable turf solution engineered for high-traffic areas such as construction sites, parking areas, and environmental remediation zones. Harsco needed a modern, responsive website to communicate the product’s technical benefits, use cases, and environmental impact, while improving lead generation and credibility.
Desktop and table version of home page with the new image
Tablet version of home page, product pages, product information, news page
Strategy & Approach
The website was designed to prioritize clarity, easy navigation, and lead generation. Key goals included creating a visual hierarchy that balanced technical information with compelling product storytelling.
Design Direction
The website design featured:
A clean layout optimized for desktop, tablet and mobile.
A color palette of green, brown, and red to represent agriculture and environmental stewardship.
Clear typography to improve readability of technical specs and benefits.
Interactive elements such as downloadable product sheets, information sheets, and contact form.
High-quality photography showing real-world product applications.
Outcome and Impact
New website and collateral enhanced user engagement and made product information, data, and sales sheets more accessible, and positioned CrossOver as a leader in sustainable turf fertilizer and professional turf.
Improved sales team effectiveness and supported partnerships with municipalities and sports organizations.
Strengthened Harsco’s environmental brand presence, aligning with corporate sustainability goals.
Desktop version of home page, horticulture industry page, news section, product information download page
