Project Overview
Client: Harsco Environmental
Product: CrossOver Turf
Scope: Website design
Product: CrossOver Turf
Scope: Website design
My Role: Lead Visual Designer | UI Designer
Tools: Adobe XD, Illustrator, Photoshop, Wordpress
Deliverables: Public-Facing Website, Visual Design System, Content Templates, AODA Compliance Implementation
Tools: Adobe XD, Illustrator, Photoshop, Wordpress
Deliverables: Public-Facing Website, Visual Design System, Content Templates, AODA Compliance Implementation
The Challenge
CrossOver Turf is a durable turf solution engineered for high-traffic areas such as construction sites, parking areas, and environmental remediation zones. Harsco needed a modern, responsive website to communicate the product’s technical benefits, use cases, and environmental impact, while improving lead generation and credibility.
Desktop and table version of home page with the new image
Tablet version of home page, product content, product information, news page
Strategy and Approach
Helped conduct with content audits and stakeholder interviews to clarify priorities and user needs. The visual direction focused on clarity, modern layout structure, and a regional tone that aligned with Middlesex’s identity. The site architecture prioritized quick access to services, contact information, maps, and growth data.
The website design featured:
Hero visuals highlighting local industries and landmarks by video
Clean typography and a color palette that conveyed trust and accessibility
Interactive elements such as downloadable resources, event listings, and location highlights
Mobile responsive layouts for easy use by field staff and business users
Results
The new site improved user engagement and facilitated easier access to technical information. It strengthened Harsco’s brand positioning in environmental solutions and increased inquiries through clear calls to action.
Reflection
This project enhanced my ability to design complex product websites that balance detailed information with compelling visuals. It also improved my collaboration skills across technical and marketing teams to deliver a cohesive user experience.
