Project Overview
Client: Dandelion Kids store
Scope: Promotional print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Wallet-sized discount cards (3 × 2.5)
Scope: Promotional print collateral
Role: Lead Designer
Tools: Illustrator, InDesign
Deliverables: Wallet-sized discount cards (3 × 2.5)
The Challenge
Dandelion Kids is a boutique children’s store offering a thoughtfully curated selection of clothing, toys, and gifts. The client needed print materials to support in-store promotions while encouraging repeat visits and customer loyalty. The initial project was a branded gift card, which later expanded into additional discount cards to drive further engagement.
Discount cards using the store's illustration logo on front and back
Discount cards using the store's illustration logo on front and back
Strategy & Design Approach
I designed wallet-sized discount cards that aligned with the store’s friendly, boutique experience while keeping promotions easy to understand at checkout. Layouts prioritized simplicity so staff could explain tiered incentives quickly and customers could use the cards effortlessly. Brand colours and illustration elements maintained a cohesive, warm look, and the system was flexible enough to support both everyday use and seasonal promotions.
Outcome and Impact
The discount cards became a regular part of in-store promotions, encouraging return visits and increasing average transaction value. Staff found them easy to explain and distribute, and customers appreciated the immediate rewards. Overall, the cards strengthened customer relationships and reinforced the store’s ongoing loyalty efforts.
