Project Overview
Project: Ethnosonic music show
Scope: Brand identity, Logo, marketing materials
Company: Citytv Vancouver
Role: Lead Graphic Designer
Tools: Illustrator, Photoshop, InDesign
Deliverables: Logo design, key art, in-house and outdoor poster design
Scope: Brand identity, Logo, marketing materials
Company: Citytv Vancouver
Role: Lead Graphic Designer
Tools: Illustrator, Photoshop, InDesign
Deliverables: Logo design, key art, in-house and outdoor poster design
The Challenge
Ethnosonic was a music-focused television show highlighting global cultural soundscapes and artists. The producers needed a logo and visual campaign that would reflect the series’ global roots and musical energy while working across screen and print formats.
Ethnosonic was a music-focused television show highlighting global cultural soundscapes and artists. The producers needed a logo and visual campaign that would reflect the series’ global roots and musical energy while working across screen and print formats.
In-house poster with host Lauren
Outdoor street posters with host Lauren
Concept Development & Design Direction
I explored visual directions inspired by vibrational patterns, and sound waves. The goal was to create a look that felt modern and energy without leaning on overused ethnic aesthetics.
Logo Design Execution
Logo Design Execution
The final logo is a custom wordmark with fluid, rhythmic movement evoking music and cultural layering. The letterform logo was designed to work across small-scale and large-scale posters, on all platforms for print web and tv while maintaining readability and uniqueness.
Poster Designs: In-House + Outdoor
In-house version used for studio and press kits. Clean layout, with show description, and artist photography turn into flat illustration for bold visual.
Outdoor posters were designed to show boldness, high contrast, and clarity at a distance. Typography and layout were adjusted for maximum visibility and brand recall. Black and white posters were cheaper to print and went with quantity, not quality.
Outcome and Impact
The campaign helped launch Ethnosonic with a strong visual identity that stood out in both broadcast promos and on-the-street placements. The logo and posters received positive feedback from the internal creative team and cultural consultants, and the visuals were repurposed into digital banners, thumbnails, and social teasers.
Reflection
This project was a balance of expressive design and functional clarity combining cultural respect with bold graphic language. It pushed me to think across multiple environments (screen, print, outdoor) and sharpened my ability to art direct within short timelines.
