Project Overview
Project: Ethnosonic music television show
Scope: Brand identity, logo, marketing materials
Company: Citytv Vancouver
Role: Lead Graphic Designer
Tools: Illustrator, Photoshop, InDesign
Deliverables: Logo design, in-house and outdoor poster design
Scope: Brand identity, logo, marketing materials
Company: Citytv Vancouver
Role: Lead Graphic Designer
Tools: Illustrator, Photoshop, InDesign
Deliverables: Logo design, in-house and outdoor poster design
The Challenge
Ethnosonic was a music-focused television show celebrating global cultural soundscapes and artists. The producers needed a logo and visual campaign that conveyed the series’ global roots and energetic spirit, while working seamlessly across television, web, and print formats.
Ethnosonic was a music-focused television show celebrating global cultural soundscapes and artists. The producers needed a logo and visual campaign that conveyed the series’ global roots and energetic spirit, while working seamlessly across television, web, and print formats.
In-house poster with host Lauren
Outdoor street posters with host Lauren
Concept & Design Approach
I explored visual directions inspired by sound waves and rhythmic patterns, aiming for a modern, energetic look without relying on overused cultural symbols.
Logo Design
Logo Design
The final logo is a custom wordmark with fluid, rhythmic movement, designed to remain legible and unique across television, web, and print.
In-House + Outdoor Poster Designs
Posters were created for both in-house and outdoor placements. Studio posters featured bold, flat-illustrated artist portraits paired with clear show information, while outdoor posters emphasized high contrast, readability, and brand recall at a distance.
Outcome and Impact
The campaign launched Ethnosonic with a bold, cohesive visual identity across broadcast, print, and outdoor placements. The logo and posters received strong internal and audience feedback, helping the show stand out while reinforcing its dynamic, global personality.
