Project Overview
Client: Middlesex Economic Development County
Scope: Public-facing informational website
Scope: Public-facing informational website
My Role: Lead Visual and UX Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Public-Facing Website, Visual Design System, Content Templates, AODA Compliance Implementation
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Public-Facing Website, Visual Design System, Content Templates, AODA Compliance Implementation
The Challenge
Middlesex County wanted a unified online presence that would support economic development efforts, align with their existing marketing materials, and stay within a reasonable budget.
Desktop version of the home page with video
Table version of web pages which includes our community, front page, key sector, business parks
Strategy and Approach
Conducted with content audits and stakeholder interviews to clarify priorities and user needs. The visual direction emphasized clarity, a modern grid-based structure, and a regional tone that supported Middlesex’s brand identity. The new site architecture provided quick access to community, key resources including sector data, contact information, business park listings, real estate availability, and demographic insights.
Execution
Key features included:
Hero visuals and video showcasing local industries and landmarks
Clean, accessible typography and a color palette that conveyed trust and professionalism
Responsive layouts optimized for mobile and tablet
Downloadable resources, event listings, and location highlights
Third-party integrations for mapping, data display, and content updates
Fully AODA-compliant design and content structure
Results
The new website improved usability, simplified content management, and positioned Middlesex as a center of opportunity. Engagement data showed increased visitor interaction and improved clarity of information.
The project was honored with the 2016 EDCO Website Award for excellence in economic development communications.
Reflection
This project expanded my expertise in designing public sector websites with accessibility, branding consistency, and content-rich layouts. It also strengthened my collaboration skills with government stakeholders and refined my ability to hand off developer-ready design documentation.
