Project Overview
Client: Middlesex Economic Development County
Scope: Public-facing informational website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
Scope: Public-facing informational website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
The Challenge
Middlesex County wanted a unified online presence that would support economic development efforts, align with their existing marketing materials, and stay within a reasonable budget.
Desktop version of the home page with video
Table version of web pages which includes our community, front page, key sector, business parks
Strategy and Approach
I worked with our project manager to conducted content audits and held client interviews to clarify priorities and user needs. The visual direction emphasized clarity, a modern grid-based layout, and a regional tone that reinforced Middlesex’s brand identity. The new site architecture prioritized quick access to community information and key resources, including sector data, contact details, business park listings, real estate availability, and demographic insights.
Design Direction
Key features included:
Hero video and photos showcasing local industries and landmarks.
Clean, accessible typography and a color palette that conveyed trust and professionalism.
Responsive layouts optimized for mobile and tablet.
Downloadable resources, event listings, and location highlights.
Third-party integrations for mapping, data display, and content updates.
Fully accessibility compliant design and content structure.
Outcome and Impact
Increased investor and business engagement, with higher traffic to priority pages and more inquiries following launch.
Simplified complex regional and economic data into clear, visual formats, improving usability and AODA accessibility for diverse audiences.
Improved discoverability through an updated site structure, refined content hierarchy, and SEO-friendly page templates.
Built a flexible, responsive design system that enabled the internal team to manage updates independently, ensuring long-term sustainability.
Website won the 2016 EDCO Award for Best Economic Development Website, boosting the county’s credibility.
Desktop version of homepage, key sectors, key sector single page, business park page
