Project Overview
Client: Middlesex Economic Development County
Scope: Public-facing informational website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
Scope: Public-facing informational website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Website, Visual Design System, Content Templates, AODA Compliance Implementation
The Challenge
Middlesex County wanted a unified online presence that would support economic development efforts, align with their existing marketing materials, and stay within a reasonable budget.
Desktop version of the home page with video
Table version of web pages which includes our community, front page, key sector, business parks
Strategy and Approach
I worked with our project manager to conducted content audits and held client interviews to clarify priorities and user needs. The visual direction emphasized clarity, a modern grid-based layout, and a regional tone that reinforced Middlesex’s brand identity. The new site architecture prioritized quick access to community information and key resources, including sector data, contact details, business park listings, real estate availability, and demographic insights.
Design Direction
Key features included:
Hero video and photos showcasing local industries and landmarks
Clean, accessible typography and a color palette that conveyed trust and professionalism
Responsive layouts optimized for mobile and tablet
Downloadable resources, event listings, and location highlights
Third-party integrations for mapping, data display, and content updates
Fully accessibility compliant design and content structure
Collaboration and Process
I collaborated closely with our project manager and developers to ensure smooth handoff and accurate implementation. The process included iterative design reviews and user testing to refine usability and visual impact.
Outcome and Impact
Increased investor and business engagement, with higher site visits and inquiries after launch.
Simplified complex regional data into clear, visual formats, improving usability and accessibility for a wide range of users.
Built a flexible, responsive design system that enabled the internal team to manage updates independently, ensuring long-term sustainability.
Website won the 2016 EDCO Award for Best Economic Development Website, boosting the county’s credibility.
