Project Overview
Client: Middlesex Economic Development County
Scope: Public-Facing Informational Website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Responsive Website, Visual Design System, Content Templates, Implemented Accessibility Compliance AODA
Scope: Public-Facing Informational Website
Company: Giant Goat Web Development
Role: Lead Designer
Tools: Adobe XD, Illustrator, Photoshop, CMS Drupal 7
Deliverables: Responsive Website, Visual Design System, Content Templates, Implemented Accessibility Compliance AODA
The Challenge
Middlesex County needed a modern,, unified online presence to support economic development efforts, align with existing marketing materials, and stay within a reasonable budget. The website needed to simplify complex regional and economic information for multiple audiences while remaining accessible, professional, and visually engaging.
Desktop version of the home page with video
Table version of web pages which includes our community, front page, key sector, business parks
Strategy & Design Approach
After conducting an content audits and client interviews to clarify priorities and user needs, then I developed a visual direction emphasizing clarity, a modern layout, and a regional tone reinforcing Middlesex’s brand identity. The site architecture prioritized quick access to key resources, including sector data, contact details, business park listings, real estate availability, and demographic insights. Key features included hero videos and photography showcasing local industries and landmarks, clean typography and a professional color palette, responsive layouts optimized for desktop, tablet, and mobile, downloadable resources, event listings, location highlights, and third-party integrations for mapping and data. The design was fully accessibility compliant, ensuring usability for diverse audiences.
Outcome and Impact
The new website increased investor and business engagement, with higher traffic to priority pages and more inquiries post-launch. Complex regional and economic data was simplified into clear visual formats, improving usability and accessibility (AODA). Updated site structure, refined content hierarchy, and SEO-friendly templates enhanced discoverability. The flexible, responsive design system enabled the internal team to manage updates independently, ensuring long-term sustainability.
Website won the 2016 EDCO Award for Best Economic Development Website, boosting the county’s credibility.
Desktop version of homepage, key sectors, key sector single page, business park page
